The majority of adults in the U.S. access Facebook more times a day and for longer a day than any other social media site.
A redesign is needed due to a lack of modernization. Though the website has gone though many UI updates in the past, innovation has stagnated.
With a team, I pitched a redesign campaign for Facebook’s homepage to provide a user friendly, less cluttered, minimalist aesthetic. Designed to please the largest target audience of ages 19-25 that make up 34.2% of users.
Comments on the Redesign from those surveyed:
“Easy to View”
“Crisp, clean, to the point”
Marketing Research Analytics, Graphic Design
Design Principles Course