Facebook Re-Design

Description

The majority of adults in the U.S. access Facebook more times a day and for longer a day than any other social media site.

A redesign is needed due to a lack of modernization. Though the website has gone though many UI updates in the past, innovation has stagnated.

With a team, I pitched a redesign campaign for Facebook’s homepage to provide a user friendly, less cluttered, minimalist aesthetic. Designed to please the largest target audience of ages 19-25 that make up 34.2% of users.

Comments on the Redesign from those surveyed:
“Very Modern”
“Easy to View”
“Crisp, clean, to the point”

Role

Marketing Research Analytics, Graphic Design

For

Design Principles Course